| Title: | MI021 Lecture 06 - Strategy & Technology (Part II) - Fall 2008 |
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| Posted by: | gallaugherarchives |
| Podcast: | MI021 Lecture 06 - Strategy & Technology Part II - Fall 2008.m4a.mp3 |
| Previous: | MI021 Lecture 05 - Strategy & Technology (Part I) - Fall 2008 |
| Next: | Lecture 07 - Strategy & Technology (Part III) - Fall 2008 |
Students are introduced to resource-based thinking on competitive advantage. The telecom industry is used to demonstrate what happens when firms invest in resources without examining the durability of those investments. The class next begins examining technology’s role on resources such as brand and scale. Reading supporting this lecture is available at http://www.gallaugher.com/chapters
| @ March 10, 2009 10:38:42 AM EDT ( 0 comments ) |
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