| Title: | MI021 Lecture 05 - Strategy & Technology (Part I) - Fall 2008 |
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| Posted by: | gallaugherarchives |
| Podcast: | MI021 Lecture 05 - Strategy & Technology (Part I) - Fall 2008.m4a.mp3 |
| Previous: | # MI021 Lecture 04 - Hypercompetition & Globalization - Fall 2008 |
| Next: | MI021 Lecture 06 - Strategy & Technology (Part II) - Fall 2008 |
This lecture introduces the concepts of operational effectiveness and strategic positioning. The case of online grocer FreshDirect is used to illustrate the impact a startup with a technology-enabled, innovative and defensible model, can have on a market. The class ends with an introduction to the resource-based view of competitive advantage as it relates to IT and IS. A student reading for this discussion is online at http://www.gallaugher.com/chapters
| @ March 10, 2009 10:37:36 AM EDT ( 0 comments ) |
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