| Title: | MI021 Lecture 03 - Zara (Part II) - Fall 2008 |
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| Posted by: | gallaugherarchives |
| Podcast: | MI021 Lecture 03 - Zara Part II - Fall 2008.m4a.mp3 |
| Previous: | MI021 Lecture 02 - Zara (Part I) - Fall 2008 |
| Next: | # MI021 Lecture 04 - Hypercompetition & Globalization - Fall 2008 |
Conclusion of the Zara case. Discusses the value of IS in lower marketing costs, strengthening brand, increasing customer retention, and coordinating logistics at fashion retailer Zara. Concepts of Information Systems vs. Information Technology are introduced by contrasting Zara’s success with Prada’s struggles. The course ends with challenges associated with the firm’s otherwise winning business model.
| @ March 10, 2009 10:34:48 AM EDT ( 0 comments ) |
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