A case on fast fashion powerhouse Zara. The discussion covers how information systems enable a counter-intuitive, winning strategy that has taken the firm’s parent, Inditex, to the #1 position among clothing retailers worldwide (note: this file is in enhanced podcast format). Issues of IS impact on inventory, marketing, design and product planning, ethical manufacturing, and profitability are all discussed. The written case for this discussion is online at www.gallaugher.com/chapters  

@ March 10, 2009 10:33:32 AM EDT ( 0 comments )