The Facebook Case. Includes a discussion of the Feeds, F8, and Beacon efforts, and an examination and comparison of Facebook’s ad-based revenue model with that of Google and other services. Students are challenged to consider just how much this firm should be worth, and how durable its competitive advantages are. The written case & slides accompanying the discussion can be found at http://www.gallaugher.com/chapters. Please e-mail the author if you find this useful (john.gallaugher@bc.edu)!  

@ March 10, 2009 10:50:27 AM EDT ( 0 comments )