Continuation of our discussion of Moore’s Law with examples of how Apple leveraged trends to craft new markets. Starbucks’ location-based marketing on the iPhone/iPod Touch is offered as an example of how Moore’s Law can impact marketing and promotion efforts. The class ends with an example-rich introduction of to the five waves of computing. Note: this is actually a portion of a lecture given in Spring 2008 which was cut & posted for Fall 2008 after the Fall 2008 podcast was not properly recorded. Written chapter for this podcast is available online at www.gallaugher.com/chapters
