Chip computing gets more powerful and cheaper because of Moore's Law. Hard drive storage and fiber optics advance at even faster rates. This lecture describes why Moore's Law is important to managers. Issues of price elasticity and future market disruptions are discussed through examples that range from the OLPC, the empowerment of the poor through mobile phone access, Amazon.com's Search Inside the Book, and the rise of the iPod. Student reading for this lecture online at http://www.gallaugher.com/chapters
