This past semester we had the good fortune to enjoy talks from senior executives from Google (Android), NBC Universal /images/emoticons/laugh.gifigital Media), and Microsoft (cloud computing). As a result, some of our planned lecture material was cut short. Here’s a bonus lecture for my students that covers two topics: auction IPOs and Google’s ad model. The rest of the semester’s podcasts, along with course readings, chapters, and cases, are online at www.gallaugher.com/chapters. Guests outside of BC are welcome to the material, but please let me know if you visit these pages & use the content. Enjoy!
