This past semester we had the good fortune to enjoy talks from senior executives from Google (Android), NBC Universal /images/emoticons/laugh.gifigital Media), and Microsoft (cloud computing). As a result, some of our planned lecture material was cut short. Here’s a bonus lecture for my students that covers two topics: auction IPOs and Google’s ad model. The rest of the semester’s podcasts, along with course readings, chapters, and cases, are online at www.gallaugher.com/chapters. Guests outside of BC are welcome to the material, but please let me know if you visit these pages & use the content. Enjoy!
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Podcast: MI021 Bonus Lecture - IPO Auctions Part II and Google.mp3
| @ March 10, 2009 10:51:25 AM EDT ( 0 comments ) |
The Facebook Case. Includes a discussion of the Feeds, F8, and Beacon efforts, and an examination and comparison of Facebook’s ad-based revenue model with that of Google and other services. Students are challenged to consider just how much this firm should be worth, and how durable its competitive advantages are. The written case & slides accompanying the discussion can be found at http://www.gallaugher.com/chapters. Please e-mail the author if you find this useful (john.gallaugher@bc.edu)!
Posted by: gallaugherarchives
Podcast: MI021 Lecture 15 - Facebook (case) - Fall 2008.m4a.mp3
| @ March 10, 2009 10:50:27 AM EDT ( 0 comments ) |
How are organizations leveraging blogs, wikis, social networks, and other ‘web 2.0 technologies’ to their advantage? This class offers examples, introduces other technologies, and discusses crowdsourcing and prediction markets. The class ends with the start of our Facebook Case discussion. Readings for both of these topics are available free for non-commercial use at http://www.gallaugher.com/chapters. Please e-mail me if you find the podcasts or this material useful!
Posted by: gallaugherarchives
Podcast: MI021 Lecture 14 - Web 2.0 (end) and Facebook (Part I) - Fall 2008.m4a.mp3
| @ March 10, 2009 10:49:21 AM EDT ( 0 comments ) |
One force can explain the dominance of Microsoft, Intel, eBay, Facebook, PayPal, Skype, and so many other efforts – the concept of network effects. In all of these efforts, the product or service becomes more valuable as more users adopt them. But where does this value come from? Students learn how network effects are created and reinforced, and why it’s so difficult to compete with firms that have a lead in network effects markets. The lecture ends with a summary of strategies that can be employed when competing in the presence of network effects. The last part of class begins our discussion of social media, peer production, and Web 2.0 – efforts behind seven of the world’s top ten most popular websites. Chapters for both of these lectures can be found at http://www.gallaugher.com/chapters. Find this podcast interesting? Please e-mail the author at john.gallaugher@bc.edu.
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Podcast: MI021 Lecture 13 - Network Effects and Web 2.0 (Part I) - Fall 2008.m4a.mp3
| @ March 10, 2009 10:48:15 AM EDT ( 0 comments ) |
The advancement of cheaper and more powerful computing is perhaps the greatest economic gravy train in history, lowering interest rates, increasing productivity, and creating new industries. But Moore’s Law will also likely come to a grinding halt during your lifetime. This lecture provides an accessible, managerial discussion to the challenges plaguing the continued advancement in the semi-conductor industry, and offers the pros and cons of solutions that include multi-core and 3D/Stackable chips. The lecture also offers a business-centric introduction to supercomputing and grid computing. The class ends with a discussion of eWaste. Student reading online at http://www.gallaugher.com/chapters
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Podcast: MI021 Lecture 12 - Moore's Law Part III (final) - Fall 2008.m4a.mp3
| @ March 10, 2009 10:47:13 AM EDT ( 0 comments ) |
Continuation of our discussion of Moore’s Law with examples of how Apple leveraged trends to craft new markets. Starbucks’ location-based marketing on the iPhone/iPod Touch is offered as an example of how Moore’s Law can impact marketing and promotion efforts. The class ends with an example-rich introduction of to the five waves of computing. Note: this is actually a portion of a lecture given in Spring 2008 which was cut & posted for Fall 2008 after the Fall 2008 podcast was not properly recorded. Written chapter for this podcast is available online at www.gallaugher.com/chapters
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Podcast: MI021 Lecture 11 - Moore's Law Part II - Spring 2008.m4a.mp3
| @ March 10, 2009 10:46:09 AM EDT ( 0 comments ) |
Chip computing gets more powerful and cheaper because of Moore's Law. Hard drive storage and fiber optics advance at even faster rates. This lecture describes why Moore's Law is important to managers. Issues of price elasticity and future market disruptions are discussed through examples that range from the OLPC, the empowerment of the poor through mobile phone access, Amazon.com's Search Inside the Book, and the rise of the iPod. Student reading for this lecture online at http://www.gallaugher.com/chapters
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Podcast: MI021 Lecture 10 - Moore's Law Part I - Fall 2008.m4a.mp3
| @ March 10, 2009 10:44:18 AM EDT ( 0 comments ) |
How did Netflix repel Wal-Mart and crush Blockbuster? This podcast covers key issues of firm competitiveness, the Long Tail, collaborative filtering, value of the data asset, supplier relationships, and other factors for the firm’s success. The class ends with a discussion of how Internet video and on-demand threaten the Netflix model, and what the firm is doing to try to turn the threat into another opportunity. The discussion mirrors the free Netflix case available at http://www.gallaugher.com/chapters.
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Podcast: MI021 Lecture 09 - Netflix Part II - Fall 2008.m4a.mp3
| @ March 10, 2009 10:42:47 AM EDT ( 0 comments ) |
Class provides a brief and technology-centric introduction to the five forces (ICA) and value chain frameworks. The class later begins a discussion of the Netflix case, which can be found online at http://www.gallaugher.com/chapters.
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Podcast: MI021 Lecture 08 - Two Porter Frameworks & Netflix Part I - Fall 2008.m4a.mp3
| @ March 10, 2009 10:41:24 AM EDT ( 0 comments ) |
Does IT matter? If so, how can technology help a firm gain and sustain competitive advantage? And is there really a first mover advantage? This class examines the role of technology as it relates to key strategic resources including brand, scale, network effects, data, switching costs, and distribution channels. Each concept is illustrated with several examples. The lecture ends with a discussion of the role that time and technology play in firm competitiveness. The lecture is based on material in the Strategy & Technology chapter which can be found at http://www.gallaugher.com/chapters
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Podcast: MI021 Lecture 07 - Strategy & Technology Part III - Fall 2008.m4a.mp3
| @ March 10, 2009 10:40:09 AM EDT ( 0 comments ) |
Students are introduced to resource-based thinking on competitive advantage. The telecom industry is used to demonstrate what happens when firms invest in resources without examining the durability of those investments. The class next begins examining technology’s role on resources such as brand and scale. Reading supporting this lecture is available at http://www.gallaugher.com/chapters
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Podcast: MI021 Lecture 06 - Strategy & Technology Part II - Fall 2008.m4a.mp3
| @ March 10, 2009 10:38:42 AM EDT ( 0 comments ) |
This lecture introduces the concepts of operational effectiveness and strategic positioning. The case of online grocer FreshDirect is used to illustrate the impact a startup with a technology-enabled, innovative and defensible model, can have on a market. The class ends with an introduction to the resource-based view of competitive advantage as it relates to IT and IS. A student reading for this discussion is online at http://www.gallaugher.com/chapters
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Podcast: MI021 Lecture 05 - Strategy & Technology (Part I) - Fall 2008.m4a.mp3
| @ March 10, 2009 10:37:36 AM EDT ( 0 comments ) |
This general management lecture, rich in tech-centric examples, explores reasons behind the intense competition found in contemporary markets. The lecture emphasizes how contract manufacturing, technology shifts, deregulation, and - most significantly – globalization are impacting markets.
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Podcast: MI021 Lecture 04 - Hypercompetition and Globalization - Fall 2008.m4a.mp3
| @ March 10, 2009 10:35:49 AM EDT ( 0 comments ) |
Conclusion of the Zara case. Discusses the value of IS in lower marketing costs, strengthening brand, increasing customer retention, and coordinating logistics at fashion retailer Zara. Concepts of Information Systems vs. Information Technology are introduced by contrasting Zara’s success with Prada’s struggles. The course ends with challenges associated with the firm’s otherwise winning business model.
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Podcast: MI021 Lecture 03 - Zara Part II - Fall 2008.m4a.mp3
| @ March 10, 2009 10:34:48 AM EDT ( 0 comments ) |
A case on fast fashion powerhouse Zara. The discussion covers how information systems enable a counter-intuitive, winning strategy that has taken the firm’s parent, Inditex, to the #1 position among clothing retailers worldwide (note: this file is in enhanced podcast format). Issues of IS impact on inventory, marketing, design and product planning, ethical manufacturing, and profitability are all discussed. The written case for this discussion is online at www.gallaugher.com/chapters
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Podcast: MI021 Lecture 02 - Zara Case - Fall 2008.m4a.mp3
| @ March 10, 2009 10:33:32 AM EDT ( 0 comments ) |
These files are saved in enhanced podcast format (extension .m4a). If for some reason your Windows PC saves this file as .mp3, simply change the extension to .m4a. Files can be played within iTunes or QuickTime. Want the file in MP3 format? Load the file within iTunes (free download at www.itunes.com), right click the file’s name, and select ‘Convert to MP3’.
Posted by: gallaugherarchives
| @ March 10, 2009 10:32:38 AM EDT ( 0 comments ) |
This first lecture is a setup for the semester and is targeted at getting students to think broadly about the relationship between tech & business. Several examples are given demonstrating the pervasive impact of technology on various business disciplines. Since this is a Boston College course, students also learn the role BC alumni have played in the creation of products from Netscape to the iPod. (note: this file is in AAC format).
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Podcast: MI021 Lecture 01 - Course Introduction - Fall 2008.m4a.mp3
| @ March 10, 2009 10:32:14 AM EDT ( 0 comments ) |
Information on MI021 Computers in Management Podcasts - a first course in Management at the Carroll School of Management, Boston College. Includes information about how to access additional online materials and readings (note: this file is in enhanced podcast format for iPod and iTunes players).
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Podcast: mi021 Lecture 00 - Play Me First.m4a.mp3
| @ March 10, 2009 10:31:04 AM EDT ( 0 comments ) |
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