The Netflix Case concludes with a discussion of collaborative filtering (the firm's Cinematch software), crowdsourcing (The Netflix Prize), switching costs, churn rates, and the challenges of the streaming business. Licensing issues, the restrictions of media 'windowing', and Netflix attempts to embed streaming in consumer electronics devices are introduced, as are difficulties in competing with varied and well-resourced rivals as this business shifts from atoms to bits. Written case for this lecture can be found at http://gallaugher.com/chapters. This podcast is in iTunes AAC format.