| Title: | MI021 Lecture 06 - Strategy & Technology Part I - Fall 2009 |
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| Category: | /AAC Format |
| Posted by: | John Gallaugher |
| Podcast: | MI021 Lecture 06 - Strategy & Tech Part I - Fall 2009.m4a |
| Previous: | MI021 Lecture 05 - Globalization - Fall 2009 |
| Next: | MI021 Lecture 07 - Strategy & Technology Part II - Fall 2009 |
Lecture introduces concepts of Operational Effectiveness vs. Strategic Positioning, as they relate to technology firms. The goal is to begin to develop a framework for answering the question ‘How can a firm possibly compete when everyone can copy their technology & the competition is just a click away?’ The FreshDirect case is discussed in depth. Reading chapter for Strategy & Technology can be found online at
http://www.gallaugher.com/chapters
| @ September 24, 2009 7:36:11 PM EDT ( ) |
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