Conclusion of the Zara case discussion presents how Zara's tech-enabled vertically integrated value chain delivers speed, plus payoff advantages in inventory, marketing, and ultimately profit. Prada's failed in-store tech effort is contrasted as a way to understand IS vs. IT thinking. The case ends with a discussion of the vulnerabilities in Zara's otherwise excellent business model. This podcast is in iTunes AAC format. The case for this discussion is available at http://gallaugher.com/chapters