| Title: | MI021 Lecture 05 - Strategy Part II |
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| Category: | /AAC Format |
| Posted by: | John Gallaugher |
| Podcast: | MI021 Lecture 05 - Strategy Part II.m4a |
| Previous: | MI021 Lecture 04 - Globalization (and course deliverables) |
| Next: | MI021 Lecture 06 - MI021 Lecture 06 - Strategy Part III |
What determines winners from losers in the marketplace? When does a firm have a sustainable competitive advantage, and when is a firm likely to be copied or commoditized? This lecture introduces the concept of strategic positioning and discusses resources for competitive advantage through the use of several examples. Lecture also begins discussion of resources for competitive advantage (note: this file is in enhanced podcast format).
| @ March 28, 2008 3:34:36 PM EDT ( ) |
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