Our last lecture of the semester covers social media. Examples from the healthcare industry are offered, the SMART (Social Media Awareness and Response Team) framework is introduced, based on our Nov. 2009 Harvard Business Review article, and concepts of crowd sourcing and prediction markets are introduced. The course ends with a discussion of Facebook, highlighting the firm’s growth, the impact of feeds, the importance of the F8 effort, the struggles of Beacon, and challenges of ad models & social networks (specifically with content adjacency and user attention). Chapter & Case readings can be found at http://www.gallaugher.com/chapters
Posted by: John Gallaugher
Podcast: MI021 Lecture 14 - Social Media and Facebook Case - Fall 2009.m4a
| @ October 17, 2009 9:32:08 AM EDT ( ) |
The second part of our Moore’ Law discussion. The advancement of cheaper and more powerful computing is perhaps the greatest economic gravy train in history, lowering interest rates, increasing productivity, and creating new industries. But Moore’s Law applied to silicon will also likely come to a grinding halt during your lifetime. This lecture provides an accessible, managerial discussion to the challenges plaguing the continued advancement in the semi-conductor industry, and offers the pros and cons of solutions that include multi-core and 3D/Stackable chips. The lecture also offers a business-centric introduction to supercomputing and grid computing. A discussion of eWaste concludes the readings discussion. The class ends with a managerial discussion of Network Effects, with an example-rich a focus on how to compete in markets where network effects are present. Student reading online at http://www.gallaugher.com/chapters
Posted by: John Gallaugher
Podcast: MI021 Lecture 13 - Moore's Law (end), Network Efrfects, and Social Media (Part I) - Fall 2009.m4a
| @ October 17, 2009 9:24:45 AM EDT ( ) |
This is the first part of our managerial introduction to Moore’s Law and other factors behind increasingly fast/cheap computing. Topics include Moore’s Law for empowering the poor, price elasticity, new market creation, market disruption, and the challenges that may slow or even stop the evolution advancement of fast/cheap semiconductors. Rich examples including the OLPC, mobile phones, Amazon, and Apple are introduced. Chapter accompanying this case can be found at http://gallaugher.com/chapters. This podcast is in AAC iTunes format.
Posted by: John Gallaugher
Podcast: MI021 Lecture 12 - Moore's Law Part II - Fall 2009.m4a
| @ October 9, 2009 4:30:04 PM EDT ( ) |
The Netflix Case concludes with a discussion of collaborative filtering (the firm's Cinematch software), crowdsourcing (The Netflix Prize), switching costs, churn rates, and the challenges of the streaming business. Licensing issues, the restrictions of media 'windowing', and Netflix attempts to embed streaming in consumer electronics devices are introduced, as are difficulties in competing with varied and well-resourced rivals as this business shifts from atoms to bits. Written case for this lecture can be found at http://gallaugher.com/chapters. This podcast is in iTunes AAC format.
Posted by: John Gallaugher
Podcast: MI021 Lecture 11 - Netflix (end) - Fall 2009.m4a
| @ October 9, 2009 4:24:53 PM EDT ( ) |
How did Netflix repel Walmart and crush Blockbuster? This podcast discusses key resources leveraged by video subscription startup, including various sources of scale advantage, brand, and data/switching costs. The concept of the long tail is introduced, as is the firm's revenue-sharing model used with some suppliers. Written case for this lecture can be found at http://gallaugher.com/chapters. This podcast is in iTunes AAC format.
Posted by: John Gallaugher
Podcast: MI021 Lecture 10 - Netflix Part II - Fall 2009.m4a
| @ October 9, 2009 4:17:35 PM EDT ( ) |
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